This incredibly detailed and data-heavy examination of crowdfunding data from StephenFollows.com is a must-read as you consider your fundraising options.
Over the past few months I’ve been running a number of research projects into film crowdfunding and now I’m ready to start sharing what I’ve found.
The research has two outcomes. Firstly, blog articles sharing the results of my data research into film projects on Kickstarter, Indiegogo and other crowdfunding platforms. It’s going to take a few weeks to publish it all as there’s so much but eventually it will all end up on here for free.
Secondly, a short online course called ‘A Crash Course In Crowdfunding for Filmmakers‘. This is everything you need to know to get started running a crowdfunding campaign for your film. Click here to find out more and for free previews of the lessons.
Up first, here are the top-line stats on the 47,809 film crowdfunding campaigns launched on Kickstarter between their inception in April 2009 and October 2015. In summary…
- Film projects on Kickstarter have an average success rate of 43%
- The success rate is dropping, very slowly
- Short films have the highest success rate; 59% of them reach their goal
- The busiest months for new film projects are March, April and June
- Tuesday is the most popular day for new projects and Sunday is the slowest
- Projects with deadlines on a Sunday have lower success rates than the rest of the week
- The most popular time to launch a film project on Kickstarter was just after lunch, at 2pm
- Documentaries used to be almost half of Kickstarter film projects but now they are a quarter
- In January 2010, 98% of film Kickstarter projects were based in America
- By January 2015 that had dropped to 71%
- 15% of all Kickstarter film projects are based in LA